Flow’s AI Credo

Sivan Iram
3 min
June 26, 2024


Imagining a better future starts with defining the set of values for that future. 

We believe that AI holds a huge opportunity to move our industry forward but that companies should be intentional in how they build and use AI. That is why today we're the first InsurTech company to publish our AI Credo ("I Believe").

At Flow, our commitment is to better serve SMEs that need commercial insurance. We do this by building better ways for our brokers and clients to find the best coverage for clients with speed and ease. We strongly believe in the power of AI to empower human professionals and elevate the insurance brokerage experience.

Flow’s AI Credo outlines core values and beliefs, emphasizing that technology should enhance, not replace, human talent. By integrating AI-driven tools, we help brokers and agents become more efficient, provide deeper insights, and deliver unparalleled service to our clients.

We strongly believe that everyone should participate in the value-based conversation, and we want to extend this open invitation for folks to share their views, hopes, and concerns. Join us in embracing a future where AI empowers human professionals, driving excellence in service and innovation in the insurance industry!

Sivan Iram

Flow’s AI Credo

Our Vision

At Flow, we believe in the power of human ingenuity enhanced by technology. 

Our goal is to empower insurance agents to provide best-in-class coverage and service to their clients. We do this by providing our brokers with innovative tools that streamline their workflows, provide deeper analysis, and deliver rich, client-facing information. 

We believe AI technology provides an immense opportunity to achieve that vision. To maintain the integrity of a relationship-centric, trust-driven industry, companies must be forthcoming about how supporting technologies are built and used in a collective effort to move the insurance industry forward.

Our Commitment

We are dedicated to a future where AI serves as a valuable ally to our brokers, enhancing their abilities and helping them deliver superior coverage and service. Flow ensures that our AI development aligns with our mission to support and empower our human insurance workforce.

Core Values / Beliefs

  1. People First: We recognize that human intuition, creativity, and empathy are irreplaceable. Our brokers' deep industry knowledge, personal relationships, and ability to understand complex client needs are at the heart of our business. AI cannot replicate these uniquely human qualities.
  2. Human Supervision: We prioritize human supervision in AI-driven technology. AI provides powerful insights, but human oversight ensures accurate interpretation and contextualization, maintaining top service standards. Our brokers' continuous feedback verifies AI accuracy and drives system improvement. This synergy between human and artificial intelligence allows us to deliver exceptional, reliable, and insightful advice for our clients' insurance needs.
  3. AI as a Tool: Our AI-driven features are designed to enhance human capabilities. By automating routine tasks and providing advanced analytical insights, our AI tools allow brokers to focus on more high-value activities that require human judgment and expertise.
  4. Fairness: Fairness is a fundamental principle guiding the development of our AI-based systems. We are committed to creating AI that is unbiased and equitable. This means rigorously testing our algorithms and continuously refining our models based on diverse and representative data.
  5. Transparency and Trust: The insurance industry is built on trust. Maintaining transparency in the operation of our AI systems is a top priority. We strive to always present to our brokers and clients the details behind how AI-driven decisions are made.
  6. Privacy and Data Ownership: We are committed to ensuring all client and agent data is handled with the utmost confidentiality and security. Our AI systems are designed to uphold strict privacy standards. We believe data belongs to the individuals and organizations who generate it, and we are dedicated to protecting their ownership rights while leveraging AI to provide insightful, secure, and ethical services.

Unique Human Qualities AI Cannot Replace

  • Empathy and Emotional Intelligence: Understanding and empathizing with clients to create solutions that meet their needs is a uniquely human skill.
  • Intuition and Creativity: Humans are naturally gifted with the ability to think outside the box and create innovative solutions.
  • Personal Relationships: Cultivating and nurturing trust-based relationships with clients is a core human capability.

Where AI Is A Valuable Assistant

  • Data Extraction / Analysis: AI can process vast amounts of data quickly, identifying patterns and insights that may not be immediately apparent to humans.
  • Reasoning / Insights: AI enhances our brokers' capabilities by providing deep reasoning and actionable insights.
  • Generative content: AI streamlines processes and saves brokers valuable time by generating high-quality content tailored to their specific needs.
  • Task Automation: AI can efficiently handle repetitive and time-consuming tasks, freeing brokers to focus on more strategic activities and providing service.
  • Predictive Analytics: AI can provide forecasts and predictive insights, helping brokers make informed decisions and anticipate client needs.
  • Enhanced Reporting: AI-driven tools can generate detailed and visually appealing reports, making complex information easier to understand and present to clients.
Sivan Iram
3 min
June 26, 2024

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